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About Us


Buttons was founded as a result of the opportunities unveiled from the digital audio evolution of the eighties. For example, in 1986 Rich took the first Synclavier into Sound One to produce sound for major motion pictures, and a few years later became the East coast digital audio specialist representing Spectral Synthesis’ Audio Engine, the first 16 track digital multitrack. After a couple years working for other audio post houses and realizing their lack of digital audio vision, Buttons Sound Engineering was established in 1988. Over the next 7 years, Buttons sublet space at 4 locations leading to its first solely leased space at 2 west 45th st, in 1995. During the years up to it’s present location, Buttons established a business foundation providing customers high quality audio designs, delivering high quality services, in unheard-of delivery times at aggressive budgets. Work examples include projects for Calvin Klein, USA Network, Nickelodeon, and Warner Brothers.

Buttons customers were attracted to Rich’s innovative and practical uses of digital audio technology that provided them with great sound, high volume delivery, and rapid production at aggressive budgets. They basically got great service for a great price, by accepting Rich’s digital audio innovation.

Upon establishing it’s present location of the past 11 years, Buttons has enjoyed being close to its larger competitors, as well as close to top agencies, and TV producers in Midtown Manhattan. 1995-1998 marked rapid growth and lead to it’s largest project, launching Pokemon, the hit series, delivering 52 episodes in 6 months, notably 20 shows in one of those months. We continued to break unfounded ground in the audio post industry, and continue to attract customers of Advertising, Television, corporate, editorial, and independent production companies.

Buttons has always varied its marketing efforts to numerous sectors needing audio. The intention was to avoid the threat of becoming too dependent on one sector or customer. Many competitors have not survived industry changes as a result of their dependency on one sector’s needs. Ex. SuperDupe, National, Eastside, PhotoMag, and many picture editorial companies as well.

Buttons focus has always been to provide customers a better sound experience, providing the cost effective and editorial benefits of digital audio to clients to work faster, saving clients time and money. Buttons has always believed that if Buttons did not give the benefit, a competitor would. Buttons has avoided the threats of it’s competitor’s strict business model of billable line items, and has enjoyed a value-added approach combining hourly services with creative fee services, including set project rates. Buttons has focused on building long term loyal customer relationships, in a collaborative partnering approach as a member of our Client’s creative team. Customers find working at Buttons a positive and rewarding experience. They enjoy a down-home, comfortable, and artistic experience of many amenities and considerations.

 

Buttons provides high quality services equal to its largest competitors, and out performs its smaller and equal competitors with experience, investments in technologies, and continued dedication to the craft of audio design, with a Hollywood approach to creating and delivering great sound. Buttons has always had the courage to risk investing in high quality technologies, being the first to deploy many innovative offerings that are standard today. Examples include the first digital video hard disk recorder, the first msoft-sound miner sound effects server, the first Meyer HD1 surround room tuned by Bob Hodas of San Francisco that spawned the first small room in NYC to mix for the theatre in 2000.

Buttons believes the demand for effective audio design is increasing, leading to the inspiration of the new standard of digital TV surround sound being deployed in the USA in February 2009. Buttons believes that the customer wants a cinematic experience, and continues to establish cinematic techniques established by the Hollywood Film Community; in it’s every day service offerings. Buttons believes in a combined creative and technical editorial process, utilizing each and every digital option available within seconds for it’s customers experience. We use a spirit of discovery that is focused on the strategic goals of the campaign with an effective entertainment-information balance in its audio designs.

Our vision of the digital lifestyle of tomorrow has us migrating to becoming a digital media provider that spans across all digital and distribution mediums and includes creative project fee services as well as hourly line item billables.

Our focus on more creative options as well as more attention to effective results and rapid deliveries give us a competitive edge.

Our independence allows us rapid response to clients’ wants, and fast adaptation of new digital technologies.

Our energy is dedicated to new methods utilizing digital media to engage our client’s audience increasing the target audience’s effective engagement for our client’s ultimate success.

In 2007 buttons accepted opportunities to expand into editorial' services for television, post producing a 16 show series for BET. As well as a 10 show series for the Playboy Network.
We added 4 Final Cut Pro systems with 6 support Final Cut Pro systems connected to fibre channel and gigabit networks.

In 2008 buttons entertainment was formed to pursue intellectual properties, developing web series,TV shows, and an assortment of digital media projects. Buttons entertainment acquired 48 celebrity interviews recorded at NYU NY and has begun developing and securing distribution worldwide. B.E. has secured relationships with director/ producers John Cirabisi, Rick Mowat, Bengt Anderson, and Jobe Cerny.

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