Discover Card:Sound Design & Mix

Agency: MCD Partners
Animation: MCD Partners
Casting: Buttons NY
Audio Post: Buttons NY
Sound design: Rich Macar
Record/Edit/Mix: Rich Macar

We have enjoyed being part of this creative team for years now, after originally proposing to help their digital content with voice casting, sound design, music search and mix. We handled casting throughout the NYC voice talent community, established a brand voice for the campaign, worked with the animators to provide subjective sound design that would have strong audible qualities, producing more than the needed test segments, and conducted explorations to determine what would be most noticable and memorable to the target audience. Then we crafted a strong digital mix that was entertaining yet consistent in it’s communication.