The stars come out to hear Rich Macar’s Sound Design Sofia Ek’s “The Minefiled Girl for Spotify and Audible
Last night the stars turned out to experience the audiovisual installation of Sofia Ek’s debut book The Minefield Girl, a memoir of her time in Libya during Muammar Gaddafi’s ironbound regime when she worked on assignment as a journalist for SmartMoney, a monthly publication of the Wall Street Journal. For Ek, in head-to-toe Dior, creating a multi-sensory narrative was a simple concept. “I just believe in unique collaboration and it doesn’t have to be rocket science!”
At Lightbox in midtown Manhattan, a marriage between sound and story took hold. (Ek’s husband happens to be Spotify cofounder and CEO, Daniel Ek). Walls were lined with floor-to-ceiling video clips of technicolor images created by 18 different artists—Alex Israel and Jon Kessler, just to name a few. A kaleidoscope of color, each chapter had its own clip. One moment you’d see a gilded mermaid atop a neon-lit clamshell, then a jaunt through a Libyan palace colored in sunset hues. Designer Tory Burch found it was impossible to pick a favorite, saying it’s “so powerful! There’s just so many that imprinted on my mind!” Actress Camilla Belle, who spent two full days narrating the story, shared the same sentiment. “I think it’s such an amazing concept and everything is so different from the next, so I like them all,” she said. “They’re all so vastly different.”
Different too was Ek’s approach to her telling her story. Deputy director of the New Museum Karen Wong couldn’t help but admire the fusion of technology and art. “Sofia has done something quite pioneering, which is to leverage [Spotify] that has [millions] of subscribers and to turn that audio component now into something visual. I think it’s just next-level!”
The Minefield Girl’s audiobook launches today on Spotify.
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